Technology Push Development

Technology Push Development Part 1: Short questions Technology push development: The Pebble watch is a radical innovation. Eric Migicovsky created a watch to use whilst bike riding, the watch had to communicate with his smart phone, providing message notifications. The technology was tested but the concept was new; creating a whole new market of smart watches. Figure 1: Pebble watch (Pebble Technology, 2012) Market pull development: The digital camera is an example of this, customers wanted a product that takes more pictures and shows results instantly, through technological advances incremental changes were made to go from a standard film camera taking 36 pictures, to digital cameras that can take 1000s. Figure 2: Rugby ball evolution (Image: History-Gilbert, N.D Rugby ball Wikipedia, N.D) The above figure shows how the rugby ball has evolved over time. Left- The first rugby ball made from pigs bladder stuffed inside leather housing, the size of the bladder determined the shape and size. Middle -The first official rugby ball, this had a rubber bladder, the shape and size could be controlled, this is due to material enhancements. Officials then called for a ball that is uniform in shape and size. Due to advancements in technology and manufacturing processes, we now have the ball on the right; made from plastic and rubber. Goal: This sets out the desired result or solution we want the design to achieve. This does not state how this should be achieved. Context: The target audience / market is set out in this section, who are we designing this new product for. Constraints: In this part we specify restrictions for the design such as budget, time frame, even things like materials that should be used, is placed in this section. Criteria: Is a wish list of things we would like the design to achieve. It provides a method of how the design solutions will be graded; the design that fulfils most of the criteria will be preferable. Figure 3: Android TV box Remote control The remote above is a good piece of equipment but in my opinion it has one main design failure. The remote communicates via infrared with the TV box, meaning if there is no clear line of sight: then the remote does not function. This can be very frustrating. The TV box has WIFI and Bluetooth capabilities built in; so by removing the infrared and replacing with a Bluetooth connection we could eliminate the need for line of sight making the remote a pleasure to use. User test: A group of selected persons are asked to use a product with a specific and controlled set of instructions so everyone uses the product in exactly the same manner and normally at the same time, unlike laboratory conditions but like a controlled home environment. User trials: The group of persons are given a product to use at their own homes for a set period; they will then provide feedback on how the product fits in with their normal daily lives, the things they liked and disliked or even when and where they used the product. Figure 4: Aston Martin Rapide S (Rapide S, 2017) Figure 5: Rapide S interior (Rapide S, 2017) I have been in one of these, its a dream car. The noise the engine makes raises the hairs on your neck, the smell and feel of the interior is pure elegance (Physio-pleasure).Owning one of these would make me belong to a group of people that enjoy the finer things in life (Socio-pleasure). Sitting behind the wheel makes you feel important and powerful (Psycho-pleasure). One of Aston Martins policies is to do whatever it takes to reduce their carbon footprint; because with power comes responsibility thus we are responsible for the world we live in (Ideo-pleasure). User profile: This is a collection of the distinguishing features of a particular group of people for example people between 16-30 years old are more likely to listen to pop music than say people between 50- 70 years of age. User persona: This is a fictional user created by the designer to assist in the design process. This user will be created out of one of the user profiles and will be described in detail down to a name and character traits. Ergonomics looks at how we as humans move and what our body limitations are; to create designs that are more compatible with our bodies. This study allows designs to improve usability of the products whether it is something that sits better in the palm of your hand thereby prolonging the length of time the user can use the product without straining the body or a chair that curves with the spine to improve circulation etcetera, it all involves the study of what works best with our bodies. Figure 6: Push-button tap (Push button tap, N.D) The timed-flow tap is a good example of inclusive design, even though it is designed to supply a timed amount of water, the way it is designed means that a much larger group of people can use this tap in comparison to a regular tap, this tap can be used by people with disabilities such as arthritis or even amputees. This product can be used by many people without the need for adapting it. I have tried to think a bit more like a designer by keeping in mind what would be important to a client but also considering human factors, I found this a bit of a challenge as I am a hands on kind of guy but I understand that this needs improvement from my part. I tried to stick to the same format for my TMA as I scored well in the last TMA. Word count 936 (limit 900) Part 2: Researching and writing a design brief. Section 1: Gathering information. A product to improve fitness: Treadmills Product Area: Three of the broader market sectors use products for improving fitness; Retail sector consists of personal users, the Commercial sector contains entities such as Health clubs and the Public sector has hospitals etcetera. (AMAResearch, 2016) Cardiovascular exercise combats a range of disorders and improves overall wellbeing, thus a bicycle, treadmill or rowing machine would be a good. (Metabolic disorders, 2016) In 2015 approximately 67% of people aged between 16-54 years met the minimum recommended exercise levels in the UK; providing potentially large market areas. (Physical activity statistics 2015, 2016) Market sales for treadmills are approximately 83 million per year (Yozgat, 2014); this may not be accurate but its worth looking into treadmills. Users: Statistic shows people on higher income tend to exercise on a regular basis (Physical activity statistics 2015, 2016); aiming at the middle to top-end of the market would be ideal. The people that use treadmills tend to be those that are trying to lose weight, may have medical conditions making an exercise machine that can measure heart-rate and blood pressure in valuable. The largest group of people that exercise are aged 25 to 54, the working age; they do it to feel good or look better. (Fitnessforweightloss, 2015) Product information: Figure 7: ARGOS catalogue part 1 (ARGOS spring/summer 2017, N.D) Figure 8: ARGOS catalogue part 2 (ARGOS spring/summer 2017, N.D) The Argos catalogue showed a range of treadmills costing  £100- £3500; this includes manual treadmills and motorised treadmills. Cheaper models were less sturdy, had a smaller running surface because higher speeds cannot be achieved. Lower end models had smaller motors thus unable to maintain set speeds when an incline is introduced, creating a weight restriction for user usage. Top range models fold away electronically; this could be a safety concern for younger children. Materials Technologies: Parts Table 12 Extrusion rails 11 Electric motor 3 Treadmill belt 12 Drive unit 45 Rollers 13 Motor hood cover 6 Running deck 14 Treadmill frame 7 End cap 15 Electric circuit board 8 Elevation motor actuator 16 Control unit 9 Motor pan 17 Hand rails 10 Motor fan 18 Electric supply unit Figure 9: Basic treadmill parts( c.searspartsdirect.com,N.D) Table 1:Parts table for figure 9 The main materials are Polyurethane, Nylon-Polyester (treadmill belt), Steel or aluminium (frame) and wood (running deck). These are good materials with good properties; theyre recyclable or renewable making them environmentally friendly. Figure 10: Basic unit (Jhony, 2017) Figure 11: Advanced unit (fitness-superstore.co.uk, N.D.) As can be seen from above figures the control units can be basic to very advance; measuring all aspects of the fitness routine. Technologies already incorporated into treadmills are heart-rate monitoring sensors and blood pressure sensors. Theres opportunity to add ECG monitoring or Bio-electrical impedance for body fat measuring. I have a safety concern about treadmills that operate without a user being on it, this could cause harm to children. Word count 399 (limit 400) Section 2: Research Figure 12: Outer box Figure 13: Inner packaging Figure 14: Possibility of trapping wiring Figure 15: Cheap plastic part Figure 16: Feet rest with roller for moving Figure 17: MP3 connection User Research:User trip on a Reebok ZR9 treadmill, beginning at unpacking, assembly and first time use. During each stage I stopped and took note of my feelings, what I found interesting or disappointing. I was experiencing all four pleasures, something I have never taken notice of before, the Reebok brand made me feel like an athlete, the control unit made me feel excited about the different routines I could try out, the smooth lines of the treadmill is a pleasure to look at and professionalism is evident in all aspects. Points to note, packaging creates initial feeling of excitement and professionalism. Assembly was simple and clearly laid out, a concern is that electrical wiring could get trapped during assembly. Some parts looked cheap, not in keeping with design. Using the treadmill is user-friendly, no method of measuring weight and as I have no MP3 player the function to connect to one is of no use, create a wireless connection so any media can be played through the speakers. User trips are good for experiencing the pleasures but may be biased; I found I was willing to overlook faults. Prior operation knowledge meant I have learnt to navigate around nuisances meaning I may have missed something. I interviewed a personnel trainer at my local gym, this was very informative; I was able to learn a lot about what types of people use treadmills, when and for what reasons they use it, the trainer also pointed out some user tendencies. Interviews widen the variety of information available to you as designer. Things to note, treadmills are mainly used as a weight loss device and novice users only use the quick start function as they feel intimidated by all the different settings and functions. User Profile: I initially split my potential users into 3 groups, this was done by splitting them into age groups (15 to 23, 24-56 and 57+ years), I chose to do a user profile for the group aged between 24 to 56 years because this seems to be the group more likely to use and buy a treadmill based on their characteristics. User characteristics Treadmill users aged 24 to 56 years characteristics GenderBoth male and female. Physical limitationsMay range from fully-able bodied people to having some limitations such as, hearing and sight problems, mobility problems such as loss of a limb, can also range in shape and size. EducationLittle or no education, unable to read or write up to very high levels of education. Computer/IT skillsLikely to be well educated in computer literacy and technological advances. MotivationCan range from being well motivated to use a treadmill for social interaction, enhancing fitness state, relaxation (stress reduction) or controlling body weight to unmotivated to use it because of health reasons. AttitudeLikely to be positive depending on how effective the treadmill can provide the required training levels and features the user may be expecting. FinanceLow to high levels of income, more likely to be on higher levels of income as career tends to be well grounded at this stage. Daily physical activityMay range from being inactive due to working in an office; to very active working as a postal worker for example. Exercise equipment experienceVery likely to have experience in the use of a range of exercise equipment. LifestyleLikely to be athletic viewing exercise as fun, be sports-savvy viewing sport as a fashion statement, may be health oriented -likes to have a specific diet or may have medical reasons for keeping fit. User Persona: Leroy (Persona for the treadmill users aged 24 to 56 year group) Leroy is a 28 year old male. He works as a stock broker and earns  £80 000 per year, graduated from Queen Mary University with a MSc Wealth Management degree. Leroy is in a steady relationship with Claire, they are living in a spacious three bedroom upmarket apartment in a London suburb, it is situated near a large gym and very close to an Underground station; this makes travelling to pubs, shops and other amenities very simple. He lives a very fast paced life, takes great pride in his image. Shopping for good expensive clothing is important as this makes him stand out from others. Leroy plays squash with his friend Paul in the mornings to get him in the right frame of mind for work; this helps because he is very competitive. After work he will meet Claire at the Gym to do some cardio on the treadmill, this helps them to relax after a tough day. Having a treadmill at home will free up some time that he would appreciate spending with his friends and family. I used the persona activity to create a template for my persona, I immersed myself in to it, I imagined myself as Leroy, I know this may not be a true reflection of a real person and asking someone else to complete a persona notebook would perhaps give me views I could not imagine. Word count 849 (limit 800) Section 3: Detailed design brief Goal: To design a motorised treadmill that will improve overall fitness levels of the user according to their current state of health and well-being; with minimal programming input from the user. Context: People use treadmills for weight-loss, relaxation and stress-management or to maintain and improve their health and well-being. The main reason users dont exercise is; a lack of time, figuring out what program is best for the users goal is time consuming and confusing thus most users tend to use the basic stop start functions; making the user experience mundane and therefore the user is less likely to stay motivated. Users that have a goal to work towards or that is stimulated audio-visually are more likely to stay motivated and return to exercise more frequently. This brief provides an opportunity to challenge the traditional image of the treadmill that is seen as mundane by creating something interesting that forms part of the users everyday life. Constraints: The design must: User-centred, ease of use and functions to be self-explanatory. Energy-efficient, energy consumption must have an energy-efficiency rating of A or better. Non-moving parts to last lifespan of the design. All parts must be recyclable or come from a renewable source. Ready for market launch within a maximum of 5 years. To retail at approximately  £750. Able to connect with a variety of devices. Maintain a maximum speed of up to 16 km per hour with a maximum user load of up to 140kg. The running-deck must have a minimum running area of 135cm x 46cm. Mains operated. Be safe and reliable Criteria: The design should: Usable by able bodied and disable bodied users, limitations can include sight problems, hearing-loss and loss of limbs or mobility issues such as arthritis. Appeal to male and female users aged between 16-56 years. Require little to no maintenance. Assembly should be simple and easy to follow. Able to be stored neatly and compactly. Be easy to move during storage. Word Count 324 (limit 300) References ARGOS (2017) ARGOS spring / summer 2017, ARGOS. Aston Martin Rapide S (2017) Aston Martin. Available at: http://www.astonmartin.com/cars/rapide-s (Accessed: 4 February 2017). C.Searspartsdirect.com (No Date) Available at: http://c.searspartsdirect.com/lis_png/PLDM/P9110011-00001.png (Accessed: 6 February 2017). FitnessforWeightLoss (2015) Gym statistics: Members, equipment, and cancellations. Available at: http://www.fitnessforweightloss.com/gym-statistics-members-equipment-and-cancellations/ (Accessed: 4 February 2017). Fitness-Superstore.co.uk (No Date) Available at: http://www.fitness-superstore.co.uk/technogym-spazio-forma-folding-treadmill-with-training-link.html (Accessed: 3 January 2017). FreeGreatPicture (2016) Free photo man sports competition game Racquetball exercise. Available at: http://maxpixel.freegreatpicture.com/Man-Sports-Competition-Game-Racquetball-Exercise-89823 (Accessed: 9 February 2017). Image: History Gilbert (no date) Available at: https://www.google.co.uk/imgres?imgurl=http%3A%2F%2Fwww.gilbertsa.co.za%2Fwp-content%2Fuploads%2F2014%2F01%2Fhistory31.jpgimgrefurl=http%3A%2F%2Fwww.gilbertsa.co.za%2Fhistory%2Fdocid=8eSbVl-aVYRhrMtbnid=wdHhJhz5Z8ZayM%3Avet=1w=725h=275bih=636biw=1242q=rugby%20ball%20historyved=0ahUKEwjGo7jm0vbRAhXBD8AKHW8oAyoQMwgeKAIwAgiact=mrcuact=8#h=275imgrc=wdHhJhz5Z8ZayM:vet=1w=725 (Accessed: 4 February 2017). Image: Rugby ball Wikipedia (no date) Available at: https://www.google.co.uk/imgres?imgurl=https%3A%2F%2Fupload.wikimedia.org%2Fwikipedia%2Fcommons%2Fthumb%2F3%2F35%2FRichard_Lindon_(1816-1887).jpg%2F150px-Richard_Lindon_(1816-1887).jpgimgrefurl=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FRugby_balldocid=lW8pE2oOw1kUKMtbnid=JYnP6tWeXFBirM%3Avet=1w=150h=218bih=636biw=1242q=rugby%20ball%20historyved=0ahUKEwjGo7jm0vbRAhXBD8AKHW8oAyoQMwgpKA0wDQiact=mrcuact=8#h=218imgrc=JYnP6tWeXFBirM:vet=1w=150 (Accessed: 4 February 2017). Jhony (2017) Buy Opti manual folding treadmill at Argos.Co.Uk your online shop for treadmills, fitness equipment, sports and leisure. Available at: http://www.argos.co.uk/product/6127743 (Accessed: 6 February 2017). Metabolic disorders (2016) Available at: http://www.technogym.com/gb/business-solution/metabolic-disorders/ (Accessed: 3 January 2017). Pebble Technology (2012) Pebble watch trio group 04 Available at: https://commons.wikimedia.org/wiki/File:Pebble_watch_trio_group_04.png (Accessed: 23 January 2017). Physical activity statistics 2015 (2016) Available at: https://www.bhf.org.uk/publications/statistics/physical-activity-statistics-2015 (Accessed: 4 January 2017). Push button tap (no date) Available at: https://www.google.co.uk/search?q=push+button+tapespv=2biw=1242bih=636source=lnmstbm=ischsa=Xved=0ahUKEwjh3-aK1_bRAhVTOMAKHZ7gACkQ_AUIBygC#imgrc=AQF6rJotS-erZM: (Accessed: 4 February 2017). The Open University (2013) Designing for people: Book 2, Milton Keynes, The Open University. Yozgat, B. (2014) How many treadmills are sold each year? Available at: http://www.howmanyarethere.net/how-many-treadmills-are-sold-each-year/ (Accessed: 4 January 2017). (The references are not included in the word count)

Bank of America Marketing Plan Essay

Abstract Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. I choose Bank of America for many reasons: it is brand name and good financial position largest bank in the America market and stable and growing sector in US. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. Bank Of America Marketing Plan Current Situation Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. In October 2013, Bank of America Corporation announced the completion of the merger of its Merrill Lynch & Co., Inc. subsidiary into Bank of America Corporation. Competitors Some of Bank of America competitors are Wells Fargo, HSBC, JPMorgan, and Citigroup. Market Objectives Meredith Verdone, is Bank of America’s head of brand marketing. In an interview she said that the bank is trying to have more â€Å"humility† approach for a change. Bank of America focus is on customer needs. Bank of America has a new campaign; â€Å"life is better when we are connected.† Message of bank of America is to be in the background and help people in their day-to-day lives. Product Strategy Bank of America offers products and services to consumers and businesses. It offers checking, Savings, credit cards, loans, mortgages and investing options. Bank of America has competitive price based on the product and services they offer to their clients. Place Bank of America serves its cliental worldwide. It is based locally and internationally. Promotion Strategy The launch of the consumer campaign gave Bank of America’s retail branches, outfitting them with iPads and ATMs with videoconferencing capabilities– as well as improvements to the bank’s website and mobile offerings. Bank of America claims that they see 50,000 downloads a week of its mobile app. Action Programs Bank of America uses more human advertising and approach to its client. It wants to be involved with client’s day-to-day activities. They frequently advertise on television using real situations with the logo â€Å" life is better when we are connected.† Budget Bank of America’s annual marketing budget is $2billion. Measurements Salaries The average salary for measurements & reporting analyst bank of America jobs is $42,000. Average measurements & reporting analyst bank of America salaries can vary greatly due to company, location, industry, experience and benefits. WOT Analysis SWOT Analysis Strengths Weaknesses Strong brand name and good financial position Largest bank in the America market Stable and growing banking sector in US Excellent Service and product innovation Over 285,000 employee across the world Serves clients more than 150 countries ATM Convenience Weak asset position Consumer credit controversies Bad Mortgages Criticized by its customers for raising interest rates High staff turnover Weak wholesale banking Opportunities Threats Expansion in other countries Diversifying portfolios for customers Growing credit card value for the consumers Further consolidation in the banking industry Changing government regulations and financial crisis like recessions Competition from other banks Restrictions in capital market The Mission Statement of Bank of America: â€Å"Our mission is to offer lending and investment products that Serve low-and moderate-income individuals and families Improve underserved low- and moderate-income communities Create sustainable practices for the long haul†

Quotes

Gambling was so crucial to the economy of certain household that semi- espectable women slept with Jockeys to get closer to † the horse's mouth. (page 50) – 11. â€Å"Most OndaatJes liked liquor, sometimes to excess. Most of them were hot tempered- though they blamed diabetes for this when ever possible. † (page 57) – This song can represent Michael's mom Doris Gratian and his dad Mermlyn's relationship, how in the beginning of their love it was very strong but when merlvyen started drinking their love was cold and crushed and how they ended up separating. This represents how during 1935 women wanted to get married and would fight to get the best men, and would do anything to get him.This quote means that since the horses were used for military purposes. But the races conflicted with it because every one wanted to own a horse and affected the economy. Horses were used tor gambling and they were being mistreated everyone would want too see the recesses and d id not change the date of the races s for anything because it was so important for everyone. After they had put in all their money and realized hey had lost they would start leavening like ants so they wouldn't be seen as losers.This quote explains how valuable the horses were and how people put all their money into the horses. They would even sleep next to them to protect the horses. People would put in money so they can own at least a leg. The Ondaatje family would drink and blame it on diabetes to make an excuse. And to make it seem like it was Just in their blood. 12. â€Å"God loves a drunk. † (page 59)- â€Å"Reading torn 100-year-old newspaper clippings that come apart in your hands like et sand, information tough as plastic dolls. (page 69) â€Å"There is a myth that if a child is given thalagoya tongue to eat he will become brillianty articulate,†¦ † (page 73) â€Å"The Sinhalese are beyond a doubt one of the least musical people in the world. It would be quite impossible to have less sense of pitch, line, or rhythm. † ( page 76) â€Å"Ceylon is an experience-but heavens, not a permanence. † (page 78) â€Å"All Jungles are evil. † (page 78) â€Å"Sweat runs with its own tangible life down a body as if a giant egg has been broken nto our shoulders. (page 79) â€Å"Heat disgraces foreigners. † (page 80) â€Å"A perfumed sea.

Discussion of the Importance of Multilingualism Among Yout...

Language is a system of representation that enables us to encode and convey meaning through the production and combination of signs. (Neves, 2011) Multilingualism can, therefore, be described as a person’s capability to maintain and practice two or more languages in an environment. This concept is quite commonly seen throughout South Africa as there is a total of eleven official languages. These languages are critical in today’s youth as they are exposed to a culturally diverse society which enables them to broaden their thinking in every-day life. Language within societies can be broken down into two categories, namely Linguistic Determinism and Linguistic Relativism. â€Å"Linguistic Determinism proposes that different languages incorporate†¦show more content†¦During the years of language acquisition, the brain stores linguistic information but it also adapts to the grammatical predictabilities of language. (Sakai, 2005) It is classified under Cognitive Psychology and this development builds and enhances a child’s communication skills in their schooling careers. However, if children attend parallel medium schooling, they are likely never to learn and use one language. They will be able to speak and write in both languages which is a positive aspect but they may never have the full vocabulary or grammar rules as they are too busy learning both languages instead of concentrating fully on one. The positive aspects of multilingualism outweighs the negatives as being bilingual broadens one’s opportunities in schooling, especially in tertiary education, as well as one day when they are in search of jobs. A person is that much more employable and more likely to be successful if they are able to participate and communicate effectively in a growing and changing work environment. Multilingualism can be seen as a vitally important factor amongst young South Africans as there is a constant change occurring in the schooling and work environments. The drastic change from Apartheid to the diverse and inclusive society today, where all languages are accepted and recognised in South Africa’s legislation, is the grounding and

Sociology Of Health And Illness - 2519 Words

SOCIOLOGY OF HEALTH AND ILLNESS This study is based on a newspaper article about obesity and how the National Health Service (NHS) will offer free cookery classes in war on the obesity crisis to overweight and obese families as well as doctors and nurses (Donnelly, 2015). The World Health Organisation (2015) has classed obesity as a worldwide epidemic that has seen numbers double since the 1980’s. The WHO (2015) define obesity as an individual having a Body Mass Index equal or higher than 30 and has been linked to non-communicable diseases such as cardiovascular diseases, muscoskeletal and some cancers. There are many views on what sociology is and therefore can be defined in many ways; Giddens and Sutton (2010) define sociology as study†¦show more content†¦The report identifies that obesity is now a health pandemic in the United Kingdom and the National Health Service is taking steps to tackle obesity not only with the nation at large but also among the healthcare workers who have to help the government tackle obesity in the community seeing as they are the front line staff who would be responsible for educating the public on losing weight. Mooney et al (2015) further states that the functionalist perspective also focuses on how society is interconnected and how each part of society influences and in turn is influenced by the other parts. The doctors and nurses influence the patients they come in contact with and the rationale for the scheme in regards to the staff is that they should â€Å"practice what they preach† before they challenge the public’s unheal thy lifestyles. According to McIntosh (1996) functionalist view social problems in a diverse number of ways and argue that inequalities are normal and necessary for social systems and for the functioning of social systems there has to be a division of labour therefore there will be individuals from varying educational backgrounds as well as skill backgrounds. In the report the problem identified was obesity which not only

The Man Of The People By Thomas Jefferson - 925 Words

From the moment Thomas Jefferson wrote the Declaration of Independence, the United States of America established itself as a nation built upon the foundation of equality. In the legendary document, Jefferson proclaimed, â€Å"all men... are endowed by their Creator with certain unalienable rights... life, liberty, and the pursuit of happiness (Declaration).† Contradictorily, when the separatists fled England for an auspicious future in North America, their treatment of the Native American and Spanish occupants was inhumane, barbaric, and not becoming of a civilization ingrained with the principles of equality. Moreover, the pioneers of the â€Å"free† world marginalized, ostracized, and chimerically represented the African race more than any other minority. Paradoxically dubbed the â€Å"man of the people†, Thomas Jefferson illuminated his true interpretation of equality in Notes on the State of Virginia. â€Å"We have had under our eyes the races of black and o f red men, they have never yet been viewed by us as subjects of natural history,† he wrote. â€Å"I advance it... that the blacks... are inferior to the whites in the endowments both of body and mind (history).† Despite what the media conveys, this belief system lingered and particularly exists in the Department of Justice. For years, our government controlled the amount of accessible, viable, and financially rewarding opportunities for impoverished African Americans through the surreptitious agendas of law enforcement. However, Los AngelesShow MoreRelatedThomas Jefferson And The Declaration Of Independence1560 Words   |  7 Pagesâ€Å"Do you want to know who you are? Don’t ask. Act! 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Sustainability And Intergrated Reporting Global Economic Forums

Question: Describe about the Sustainability And Intergrated Reporting for Global Economic Forums. Answer: How accountancy contributes to sustainable development Sustainable development tends to be one of the most significant issue in most global economic forums and many research that have been conducted in the 20th and 21st century. But, the idea of sustainability has been challenged in accounting terms. Hence, this means that accounting is the only information system that has been developed with aim of measuring business results (Gray et al, 2014). The idea of sustainability came about when business entities started becoming environmentally responsible, thus accounting was tailored with aim of suiting the needs of measuring information potential to the stakeholders. Having this in mind, we can now discuss how accountancy contributes to sustainable development. Builds resilient infrastructure, fosters innovation, sustainable industrialization and promotion of inclusiveness Accountants tend to bare the role of facilitating investments in infrastructure and confidence in the provision of key services in the financial and corporate reporting, business advice and due diligence. Better accounting for infrastructure further involves proper valuation and recognition of assets that facilitate effective utilization of those assets. Further analysis, shows that corporate reporting also facilitates long term investment especially in the infrastructure sector. John (2010) perceives that enhanced corporate accounting through integrated reports tends to have a significant because of the re-balance in economic and capital market decisions which favor long term creation of an investment. Accountancy through a broad coalition of public sectors involves financial management, facilitates partnership and supports capacity building. To sum up the idea of resilient infrastructure, innovation and sustainable industrialization brought by accounting tends to have a significant role in sustainable development. Accounting also maintains sustainable consumption and production patterns Accounting possess relevant professional business skills, thus accountants tend to provide useful insights that assist in decision making, high quality report developments and credibility in audit procedures (Eweje Perry, 2011). In addition, the profession contains a significant role that ensures proper governance and managed organizations that serves the society and thrive in long term. Sustained action to combat climate change and its effects. Further explanation is that deployment of accounting skills in climate change adaptation and mitigation means that accountants have a great significant in environmental sustainability. For example, accountants may plan to set appropriate targets and goals in regards to emission management and adaptation supported by objective data and insights, this ensures that the organization thrives over the long term (Aras Crowther, 2012). In various roles, accountants may have specific responsibilities in terms of relating to deliverance of accountability against climate change threats. For instance, the supreme audit institutions have a major role in holding governments to account. Hence, this proves that accounting ensures that there is sustained action to combat climate change and its effects. Accounting strengthen means of implementation and revitalization of global partnership for the attainment of sustainable development. Accounting has provided a strong partnership and collaboration which tends to be an important ingredient in attainment of sustainable development. Through partnership and strong collaboration important institutions have been developed to focus on attainment of the goal which is sustainable development (Sun et al, 2011). For instance, World Bank and other agencies are contributing to financing and investment in development of accountancy professions. PAOs still a partnership of accountants contributes to strong country systems where there is sustainable development in organizations markets and economies. Accounting contributes to the advancement of quiet and comprehensive social orders for improvement through the arrangement of access to equity for all and working of a powerful, responsible and comprehensive organization on all levels. The bookkeeping calling keeps up the most astonishing good, organization, and master standards and in light of present circumstances can unequivocally affect affiliations straightforwardly and private sections through their own specific lead and exercises in the distinctive parts that they perform. Clerks apply cleaned approach and good direct in their work according to the Code of Ethics for Professional Accountants. Subsequently, it demonstrates this has a tendency to advance Cash related reporting in perspective of amassing accounting helps governments and open section affiliations make systems and ventures that pass on efficient, adaptable open organizations and more grounded economies. Capable organization and cash related organization in the all-inclusive community portion prompts to instructed essential administration and diminished deception and degradation, and finally enables outside direct hypothesis. Subsequently, this has a tendency to impel the part of sustainability (Songini et al, 2013). Ensures there is inclusive and equitable quality education and promotion of lifelong learning opportunities for all. The essential comprehension here is the manner by which the calling is adding to maintainable improvement: By dealing with the overall interest for clerks with an extent of aptitudesconcentrated also logically power, business, and venture related capacities. Giving critical master direction and aptitudes is at the heart of the calling. By giving continuing with headway to accountants all through their callings, helping them keep up noteworthiness and a positive duty to functional results. By engaging accountants to reinforce possible comes about by melding reasonable headway into accounting preparing, and passing on continuing with overall support to energize clerks' enthusiasm for efficient business sharpen. Accounting promotes sustained, inclusive and sustainable economic growth which is full of productive employment and a decent work for all. How the profession contributes: Lo?fgren (2011) indicates how accounting is earnestly associated with flourishing and improved desires for ordinary solaces. It highlights the extent of the calling's noteworthiness to the overall economy, particularly to the extent bracing accounting limit in making economies, where accountants have a basic part to play in strengthening the foundations and plan that will upgrade people's lives. Making open entryways for people to twist up clerks gives direct support to the progression of nearby, national, and neighborhood economies. The importance of integrated reporting in Australia Integrated reporting is about fusing material fiscal and non-cash related information to enable money related authorities and distinctive accomplices to perceive how an affiliation is really performing. An organized report looks past the ordinary time assignment and degree of the present cash related report by tending to the more broad furthermore longer-term results of decisions and movement and by illuminating the association among budgetary and non-money related regard. It is important that a planned report demonstrates the association between an affiliation's framework, organization and plan of activity (Schaltegger, 2006). But, in this case we are trying to substantiate the significance of integrated reporting in Australia. Therefore, the significances include: Management approach In Australia organizations have understood that natural, social and administration matters impact focus business, joined reporting requires that organization commitment all through the association encompasses them. Non-financials are a perceived board commitment at 54% of the associations investigated. Nonetheless, it is not clear how this commitment is apportioned all through the association for 72% of firms. Sparks and get ready to grant staff obligation and assurance sufficient competency to manage these issues appear, in the essential, to need. In any case, with extreme utilization of the arrangement in firms it implies that the entire business will work under this approach and the administration approach gets to be viable. Performance tracking In Australia organizations understanding how the methodology is being executed and hazards oversaw requires reliable and constant reporting of key execution pointers (KPIs) what's more, focuses for the most material issues. To mirror the between conditions amongst money related and non-monetary matters, measurements for both must be balanced and assessed. For example, water organization would be finished the volume of consumable water used, reused and treated, the volume and cost of water saved and the movements in utility costs after some time. Research by (Unerman, 2007) shows that for firms that have effectively realized the true abilities of integrated reporting they have experienced minimal difficulties in their financial recordings. On the other hand, the government encourages firms to implement this system into their daily operations as this may reduce the uncertainties of financial disclaimers, and ensure that there is proper tracking in terms of performance. Risk management Viable hazard administration methods ensure that the association is responsive and proactive that system and organization address rising issues that may limit or help the affirmation of association vision. A fused approach along these lines requires thought of non-cash related perils on the association's central risk enroll with due thought for their impact similarly as both cash related adversity and reputational hurt in Australian firms. Open exposure of non-money related dangers and related administration practices is not all around honed by the greater part of the ASX 50. Of those that do uncover, 71% seem, by all accounts, to be coordinating distinguishing proof and administration of non-money related dangers into their focal hazard enroll. Organizations are not yet, in any case, reporting that they are evaluating the monetary ramifications of these dangers in an orderly way (Jahren Sui, 2014). In conclusion, based on the above significance integrated reporting will require improvement of strong data and in addition observing of frameworks to guarantee there is dependability of data. Subsequently, bookkeepers should be given the right aptitudes and be verse in an expansive scope of abilities to asses' execution. With this it means that organizations in Australia will experience tremendous success of information provided. References Sun, W., Louche, C., Pe?rez, R. (2011).Finance and sustainability: Towards a new paradigm? : a post-crisis agenda. Bingley, U.K: Emerald. Jahren, P., Sui, T. (2014).Concrete and sustainability. Eweje, G., Perry, M. (2011).Business and sustainability: Concepts, strategies and changes. Bingley, UK: Emerald Group. Aras, G., Crowther, D. (2012).Business strategy and sustainability. Bingley, U.K: Emerald. Gray, R., Adams, C. A., Owen, D. (2014).Accountability, social responsibility, and sustainability: Accounting for society and the environment. Songini, L., Pistoni, A., Herzig, C. (2013).Accounting and control for sustainability. Lo?fgren, K.-G., Li, C. (2011).Green national accounting and sustainability. Cheltenham, UK: Edward Elgar Pub. Ltd. Schaltegger, S., Bennett, M., Burritt, R. (2006).Sustainability accounting and reporting. Dordrecht: Springer. Unerman, J., Bebbington, J., O'Dwyer, B. (2007).Sustainability accounting and accountability. London: Routledge.